And while that may seem like a bit of a misdirection, it's actually genius. Their homepage features several beautiful pictures of their workout gear to the right. It's easy to consume. Sometimes, you’re not sure what’s going on, or what direction to take your web design.Well, that’s where Betterment comes in. This homepage uses a combination of rich, muted colors in the video and its signature bright green and white highlights to make conversion paths stand out. Your brand image and values should be obvious through the messaging of every page on your site, especially the homepage. The homepage is not cluttered and has simple copy that compels visitors to learn more about clean energy. Your homepage is not meant to be a widely casted net. Without it, no one will be able to identify who you are or why you own your position in the market. It includes news outlet logos and testimonials as social proof. 4. The goal: To create a compelling ecommerce experience that gets people browsing even when they don’t plan to buy. Its bright, eye-catching “Try 30 Days Free” button is a world-class CTA example. 4. Some companies try to get visitors to sign up for an account or email list to encourage them to learn more about their products and services so they eventually become customers. That's what I think when I arrive at the website for 4 Rivers Smokehouse. Marketing automation software. The animated header image is a great way to capture attention. The Best Homepage Design Examples (And Why They Work) 1. - You know right off the bat what are they all about: WordPress Themes. 17 of the Best Examples of Beautiful Blog Design, 32 of the Best Website Designs to Inspire You in 2020, 24 About Us & About Me Pages + Templates to Make Your Own. It's also important to be adaptable and evolving as time goes on. You have a ... 2. Medium is a publishing platform that has attracted thousands of would-be thought leaders, as well as many established voices. Free and premium plans, Sales CRM software. All the homepages listed here are highly usable, meaning they are easy to navigate and there aren't "flashy" objects that get in the way of browsing, such as flash banners, animations, pop-ups, or overly-complicated and unnecessary elements. The sub-headline is also great: "Join over 10 million small business owners using FreshBooks." Oribe not only owns the … The food photography is detailed and beautiful, and it actually makes me hungry looking at it. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '9867c419-adc7-417c-b4cc-200c33639c28', {}); A good website clearly answers "Who I am," "What I do," and/or "What can you (the visitor) do here." Stack Overflow has an eye-catching homepage that includes impressive illustrations on their hero image when a user first enters the site. KIND invites you to jump in and start shopping for healthy snacks in the banner. The elements … Erika is a Marketing Copywriter at Bluleadz. It also gives easy access to Jill's thought leadership materials, which is important to establishing her credibility as a keynote speaker. The big title, followed by a descriptive subtitle, lets visitors know what to expect. Shademaster is an Australian company with a fantastic homepage that won the best UX design through the CSS Design Awards. Remember, the goal of the homepage is to compel visitors to dig deeper into your website and move them further down the funnel. They have simple copy that explains what they do with a clear CTA right underneath. The right side helps get a glimpse of how their WordPress themes look like, without having to scroll or dig deeper. See all integrations. It needs to be focused on the type of customer that you can best serve and who have the highest chance of converting. Want to learn how to showcase your products? Chipotle's current homepage is all about the forthcoming holiday, which it uses as a unique value proposition to get you to start clicking through your site. Check out these incredible About Us pages. Dropbox has been described as the company everyone is trying to kill. Green Mountain Energy. If you make it easier for them to get what they need on or through your homepage, then you'll have a much easier time boosting your conversion numbers. They have a simple design with clear CTAs and a well-designed navigation bar. KIND Snacks' tagline is straight up brilliant -- when I read it, the message immediately resonated and made me want to read the snack bar's label. Website Design | As you’d expect, its homepage design thrives on the visual: stylish glasses everywhere and icons for each category of glasses. All of the homepage designs shown here use a combination of the following elements. The homepage presents a multitude of options for the visitor, but it isn't cluttered thanks to the solid background and simple typography. 5. Cocokind makes a bold statement with their bright hero image on their fantastic homepage. You'll want to give it all the love and attention you can. It takes about 50 millisecondsfor a user to make a judgment about a website, and visual design affects these first impressions. Everything from the art style to the clever use of whitespace is intended to make a daunting topic simpler. Here in this article, we’ll outline the 8 essential principles of a good website design that must be pondered while developing a website. There's a pretty comprehensive nav bar as well, helping visitors explore as they dive a bit deeper. It's hard to tell from the screenshot above, but the headline is on a rotating carousel that caters to specific personas, from job applicants to people searching for a therapist for their schools. This homepage is beautifully designed. Its featured image (in this case, a scary one) is eye-catching, and the headline is just asking to be clicked now that the visitor has an idea of what they're going to read. Just beneath, new users learn the basics of the site in three quick headers. The headline and sub-headline appeal to the visitors' emotional side: "Work With a Company That Gets It"; "Trust us. CarMax. It's simple and gets straight to the point. In just one sentence, Airbnb draws you in and gets you ready to start searching its site. Part 1 35 of the Best Website Homepage Design Examples 1. FreshBooks. The film company's homepage is made up of only trailers for its new films. This site uses excellent whitespace and makes it easy for users to find just what they need. That value proposition is unique and compelling. Swab the World is a website that is trying to bring awareness to stem cell donation diversity. She isn't just a random website; she makes it clear she's a human whom people can connect to. With offers and even entire design elements customized to user behavior, it’s almost impossible to visit without seeing something you’re interested in. Support Your Local Brewery! Woven Magazine. We know video content is format audiences. August 24, 2020 | As you can see, Nest has moved its site to the Google Store. Design Week … A few examples of effective website design conventions to stick to are navigation menus at the top of each page, contact information at the bottom of each page, a clickable logo at the top of … Nike is one of the most recognized brands in the world, so its homepage design won’t waste time on a bunch of details you already know. She qualifies a visitor's reason for visiting her website with a quick survey, and each option links to a different content offer. Century 21 has a homepage that would make anyone want to search for a new home using a real estate agent. The customer quote is a bold and emphatic testimonial speaking to the benefits and results of using the product. Lindsay recommends this website design collection for inspiration. Even if a visitor doesn't sign up, you should create your homepage in a unique and memorable way so that you leave a lasting impression on them. Those looking for complex or custom solutions can scroll on to a snappy side-by-side comparison. 37. The design … 1. Steven Krugg sums it up best in his best-selling book, Don't Make Me Think: If visitors can't identify what it is you do within seconds, they won't stick around long. Some of them are constantly changing to reflect the needs, problems, and questions of their visitors. 39. Free and premium plans, Content management system software. Now that's an effective use of visuals. 18 years to master. Combined with great photography, the headline "Brisket. Good website design needs a wide range of professionals having expertise in different areas. The LEGO characters catch your attention (because they're cute), then they cleverly illustrate and reinforce the messaging in the headline and sub-headline. 3. Examples include "Free Trial," "Schedule a Demo," "Buy Now," or "Learn More.". The last few years web design has changed dramatically. It has a pretty, clean nav bar and a color scheme that pops, but it isn't too harsh – an excellent effort by a well recognized brand. Stay up to date with the latest marketing, sales, and service tips and news. Pixelgrade. By being value forward on your homepage, you have a higher chance of keeping visitors on your site than trying to capture their attention on a deeper landing page or blog post. I don't live close enough to this place. Health insurance is by no means a fun topic, but the homepage for Oscar makes it more humane and personable – starting with the URL itself (“Hi Oscar.”). Evernote is another great example of a homepage that has brand awareness at the center. "Invest Like a Woman: Because money is power." To achieve all of that, you'll want to use a combination of different strategies. Deren Keskin. Make sure to optimize your page for mobile use, which is incredibly popular in today's world. Another one of these cool website designs belongs to MENDO. The homepage isn't cluttered and only includes the necessary elements to get people to starting building their websites. The homepage underscores its selling point – convenience – while orienting customers to the huge library of material.

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